<\/title><\/p>\n<style>\n :root { color-scheme: light; supported-color-schemes: light; }\n body { margin: 0; padding: 0; min-width: 100%!important; -ms-text-size-adjust: 100% !important; -webkit-transform: scale(1) !important; -webkit-text-size-adjust: 100% !important; -webkit-font-smoothing: antialiased !important; }\n .body { word-wrap: normal; word-spacing:normal; }\n table.mso { width: 100%; border-collapse: collapse; padding: 0; table-layout: fixed; }\n img { border: 0; outline: none; }\n table { mso-table-lspace: 0px; mso-table-rspace: 0px; }\n td, a, span { mso-line-height-rule: exactly; }\n #root [x-apple-data-detectors=true],\n a[x-apple-data-detectors=true],\n #MessageViewBody a { color: inherit !important; text-decoration: inherit !important; font-size: inherit !important; font-family: inherit !important; font-weight: inherit !important; line-height: inherit !important; }\n span.MsoHyperlink { color: inherit !important; mso-style-priority: 99 !important; }\n span.MsoHyperlinkFollowed { color: inherit !important; 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}\n .table-c { padding:5px; background-color:#FFFFFF; }\n .table-c p { color: #2D2D2D; font-family:'Helvetica',Arial,sans-serif !important;overflow-wrap: break-word; }\n .table-h { padding:5px; background-color:#F1F1F1; }\n .table-h p { color: #2A2A2A; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important;overflow-wrap: break-word; }\n @media only screen and (max-width:667px) {\n .aa, .w100pc { width: 100% !important; }\n .bb img { width: 100% !important; height: auto !important; max-width: none !important; }\n .cc { padding: 0px 8px !important; }\n .ee { padding-top:10px !important;padding-bottom:10px !important; }\n .ff ul, .ff ol { margin: 0px 0px 0px 10px !important;padding: 0px !important; }\n .ff li { margin:10px 0px 0px 10px !important; }\n .r {height:140px !important;}\n .s p { font-size:13px !important;line-height:15px !important; }\n .mob-hide {display:none !important;}\n .mob-show {display: block !important; width: auto !important; overflow: visible !important; float: none !important; max-height: inherit !important; line-height: inherit !important;}\n .mob-stack {width:100% !important;display:block !important;}\n .mob-w-full {width:100% !important;}\n .mob-block {display:block !important;}\n .embed-img {padding:0px 0px 12px 0px !important;}\n .socialShare {padding-top:15px !important;}\n .rec { padding-left:15px!important;padding-right:15px!important; }\n .bodyWrapper { padding:10px 4px 10px 4px !important; }\n .social-mobile {float:left !important;margin-top:10px !important;}\n }\n @media screen and (max-width: 480px) {\n u + .a .gg { width: 100% !important; width: 100vw !important; }\n .tok-heart { padding-top:75% !important; }\n .tok-play { padding-top: 250px !important; }\n }\n @media screen and (max-width: 320px) {\n .tok-heart { padding-top:65% !important; }\n }\n .u { border: 1px solid #CACACA !important; border-radius: 2px !important; background-color: #ffffff !important; padding: 0px 13px 0px 13px !important; font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,\"Helvetica Neue\",Arial,\"Noto Sans\",sans-serif !important;font-size: 12px !important; color: #767676 !important; }\n .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; }\n .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; }\n<\/style>\n<p><\/p>\n<style><\/style>\n<p><\/head><body class=\"a\" style=\"margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;\"><\/p>\n<div role=\"article\" aria-roledescription=\"email\" aria-label=\"email_name\" lang=\"en\" style=\"font-size:1rem\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" align=\"center\" cellpadding=\"0\" class=\"gg\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<table role=\"none\" width=\"670\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" class=\"aa\" style=\"width:670px;table-layout:fixed;\">\n<tr>\n<td class=\"bodyWrapper\" align=\"center\" valign=\"top\" style=\"padding:10px 5px 10px 5px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;\" class=\"c\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr id=\"header\">\n<td style=\"padding:15px 15px 0px 15px;\">\n<div style=\"padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td class=\"f\" align=\"right\" valign=\"top\">\n<p> January 09, 2026 | <a data-read-online-tooltip=\"true\" href=\"https:\/\/buildmode.xyz\/p\/when-you-actually-run-out-of-investors?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\">Read online<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"center\" valign=\"top\" style=\"padding:15px 0;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<h1 style=\"text-align:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;\"> When you actually run out of investors to pitch <\/h1>\n<p style=\"text-align:left;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;\"> Folks in your neighborhood could surprise you with already being accredited investors. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" class=\"dd\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"left\" valign=\"middle\" class=\"mob-stack\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\" class=\"social-mobile\">\n<tr>\n<td align=\"left\" valign=\"middle\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\" style=\"width:100%\">\n<tr>\n<td align=\"center\" valign=\"middle\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fbuildmode.xyz%2Fp%2Fwhen-you-actually-run-out-of-investors&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none; display:block;\"><\/p>\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"middle\" style=\"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;\"><img decoding=\"async\" style=\"display:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;\" alt=\"share on facebook\" width=\"18\" border=\"0\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/header\/facebook.png\"\/><\/td>\n<\/tr>\n<\/table>\n<p><\/a><\/td>\n<td width=\"8\" style=\"width:8px;\"> <\/td>\n<td align=\"center\" valign=\"middle\"><a href=\"https:\/\/twitter.com\/intent\/tweet?text=Folks+in+your+neighborhood+could+surprise+you+with+already+being+accredited+investors.&url=https%3A%2F%2Fbuildmode.xyz%2Fp%2Fwhen-you-actually-run-out-of-investors&via=tomasmarsal&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none; display:block;\"><\/p>\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"middle\" style=\"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;\"><img loading=\"lazy\" decoding=\"async\" style=\"display:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;\" alt=\"share on twitter\" width=\"18\" height=\"18\" border=\"0\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/header\/x.png\"\/><\/td>\n<\/tr>\n<\/table>\n<p><\/a><\/td>\n<td width=\"8\" style=\"width:8px;\"> <\/td>\n<td align=\"center\" valign=\"middle\"><a href=\"https:\/\/www.threads.net\/intent\/post?text=Folks+in+your+neighborhood+could+surprise+you+with+already+being+accredited+investors.+https%3A%2F%2Fbuildmode.xyz%2Fp%2Fwhen-you-actually-run-out-of-investors&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none; display:block;\"><\/p>\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"middle\" style=\"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;\"><img loading=\"lazy\" decoding=\"async\" style=\"display:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;\" alt=\"share on threads\" width=\"18\" height=\"18\" border=\"0\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/header\/threads.png\"\/><\/td>\n<\/tr>\n<\/table>\n<p><\/a><\/td>\n<td width=\"8\" style=\"width:8px;\"> <\/td>\n<td align=\"center\" valign=\"middle\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?url=https%3A%2F%2Fbuildmode.xyz%2Fp%2Fwhen-you-actually-run-out-of-investors&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none; display:block;\"><\/p>\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"middle\" style=\"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;\"><img loading=\"lazy\" decoding=\"async\" style=\"display:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;\" alt=\"share on linkedin\" width=\"18\" height=\"18\" border=\"0\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/header\/linkedin.png\"\/><\/td>\n<\/tr>\n<\/table>\n<p><\/a><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"line-height:0;\">\n<div data-open-tracking=\"true\"> {{OPEN_TRACKING_PIXEL}} <\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr id=\"content-blocks\">\n<td class=\"email-card-body\" align=\"center\" valign=\"top\" style=\"padding-bottom:15px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> GM. This is one of those things founders don\u2019t admit out loud. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> At some point during fundraising, you don\u2019t feel rejected anymore.You feel\u2026 done. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Not emotionally. Logistically. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You\u2019ve already pitched: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> everyone you know <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> everyone your friends know <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> everyone with \u201cpartner\u201d in their LinkedIn bio <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> everyone AngelList told you existed <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You open your tracker and there are no new rows to add. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That\u2019s the scary part. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Not the nos.The silence after the nos. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Most advice stops being useful right here. It assumes there\u2019s always another list, another funnel, another batch of cold emails you haven\u2019t sent yet. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> But fundraising doesn\u2019t actually work like lead gen once you\u2019re past the obvious names. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> It turns into something else. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">The default ask is broken<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Here\u2019s how most founder conversations end. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You pitch.They nod.They say something encouraging but noncommittal. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Then you say: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> \u201cHappy to share more, and if you know anyone who might be interested, feel free to pass this along.\u201d <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> They say yes.They never do. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> This isn\u2019t because investors are lying. It\u2019s because you\u2019ve asked them to do too much invisible work. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You\u2019re asking them to: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> recall their entire network <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> map it to your company <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> decide who\u2019s worth bothering <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> craft an intro <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> risk social capital <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That\u2019s not a small ask. It just sounds polite. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> A better question is almost embarrassingly specific: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> \u201cCan you think of one person who might want to hear about this?\u201d <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> One name.One face.One text. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That shift matters more than it should. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> People are good at recalling one person. They\u2019re bad at abstract sharing. And interestingly, the \u201cone person\u201d they think of is often the most powerful person they know. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> This is less about persuasion and more about cognitive load. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Lower it. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">Fundraising is not a spreadsheet problem<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> When founders get stuck, they usually try to optimize the wrong thing. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Better targeting.Better copy.Better pitch deck. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Those help early. They don\u2019t help when you\u2019ve already talked to everyone in your orbit. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> At that point, fundraising stops being about efficiency and starts being about <i>gravity<\/i>. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Hustle Fund ran into this raising their first fund. Same wall. Same feeling. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> So instead of more outreach, they hosted a small get-together. Nothing fancy. Just a taco shop. A date. A handful of existing investors. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Then they asked each person to bring one other person who might enjoy the night. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Not \u201cbring an investor.\u201dNot \u201cbring someone who wants to deploy capital.\u201d <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Just: someone who\u2019d like tacos and conversation. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That framing does a lot of work. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Now it\u2019s social, not transactional.Now there\u2019s no pitch pressure.Now everyone self-selects into the room. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> People invest in rooms long before they invest in decks. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">Warm intros aren\u2019t about manners<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> People talk about warm intros like it\u2019s etiquette. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> It\u2019s not. It\u2019s economics. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Capital flows through trust networks. Always has. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> A warm intro doesn\u2019t just get you a meeting. It transfers credibility. It tells the investor that someone else already did the filtering. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Cold emails say: \u201cI found your inbox.\u201dWarm intros say: \u201cI\u2019m already vouched for.\u201d <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Once you run out of obvious investors, your job is no longer to find money. It\u2019s to find people who can <i>point<\/i> to money. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Founders who raised recently.Operators who exited quietly.Advisors who actually text back.Friends with unexpectedly rich parents.Angels who never post online. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You\u2019re not pitching them. You\u2019re asking for adjacency. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">Most founders have a narrow definition of \u201cinvestor\u201d<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Another quiet blocker: ego. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> A lot of founders only feel comfortable pitching people who look like investors. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> VCs.Angels with podcasts.People who tweet threads. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> But an investor is just someone with surplus capital and curiosity. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That can be: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> a dentist <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> a small business owner <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> a real estate operator <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> a senior engineer with stock comp <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> someone who never calls themselves an investor <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> These people don\u2019t show up on AngelList. They don\u2019t go to demo days. But they write checks. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The only reason most founders don\u2019t pitch them is that it doesn\u2019t fit the mental model of what fundraising is \u201csupposed\u201d to look like. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Money does not care about your mental model. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">Repetition is underrated<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Here\u2019s something no one likes hearing. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Most investors don\u2019t say yes the first time because the first time isn\u2019t about the deal. It\u2019s about you. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Are you still around?Are you still building?Did you ship anything new?Did momentum change? <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Elizabeth Yin has pitched the same optometrist multiple times. He\u2019s said no multiple times. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That\u2019s not awkward. That\u2019s normal. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Fundraising is not persuasion. It\u2019s familiarity. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The founders who eventually raise aren\u2019t always the smartest or most compelling. They\u2019re the ones who keep resurfacing without disappearing or getting weird. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">The real problem when you\u2019re \u201cout of investors\u201d<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> When founders say they\u2019ve run out of investors, what they usually mean is: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> they\u2019ve exhausted obvious names <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> they\u2019re relying on cold outreach <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> they\u2019re asking vague favors <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> they\u2019re defining investors too narrowly <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That\u2019s not a dead end. It\u2019s a mode switch. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You stop broadcasting.You start asking smaller questions.You show up in rooms instead of inboxes.You let social gravity do some of the work. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Fundraising gets quieter here. Slower. Less scalable. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> But this is also where it becomes real. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> If you\u2019re here right now, you\u2019re not failing. You\u2019ve just moved past the easy part. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> And honestly, most people never get this far. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\"><b>REACH 85K+ FOUNDERS, INVESTORS & OPERATORS<\/b><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> If you\u2019re building tools that help founders, investors and other professionals who want to be 100x more productive with 100x less work, and you\u2019re interested in advertising with us, send an email over to <a class=\"link\" href=\"mailto:editor@secondorder.co\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" clicktracking=\"off\"><span>editor@secondorder.co<\/span><\/a> with the subject \u201cSecondOrder Ads\u201d <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td>\n<tr>\n<td class=\"b\" align=\"center\" valign=\"top\" bgcolor=\"#030712\" style=\"padding:0px 0px 0px 0px;border-style:solid;border-width: 0px 0px 0px 0px;border-color: #FFFFFF;border-bottom-left-radius:10px;border-bottom-right-radius:10px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" bgcolor=\"#030712\" style=\"padding:12px\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td><span style=\"padding-left:1px;\"><\/span><\/td>\n<td align=\"center\" valign=\"middle\" width=\"75\" style=\"width:75px;\"><a href=\"https:\/\/www.instagram.com\/buildmode.xyz\/?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none;\"><img loading=\"lazy\" decoding=\"async\" width=\"22\" height=\"22\" alt=\"ig\" border=\"0\" style=\"display:block;max-width:22px;color:light\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/instagram_light.png\"\/><\/a><\/td>\n<td><span style=\"padding-left:1px;\"><\/span><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"10\" style=\"line-height:1px;font-size:1px;height:10px;\"> <\/td>\n<\/tr>\n<tr>\n<td class=\"w\" align=\"center\" valign=\"top\" style=\"padding:15px 15px 15px 15px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<p style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> Update your email preferences or unsubscribe <a class=\"link\" href=\"https:\/\/buildmode.xyz\/subscribe\/{{subscriber_id}}\/preferences?post_id=a53d91a4-ef37-433c-9ac2-23533efd5aa5&last_resource_guid=Post%3Aa53d91a4-ef37-433c-9ac2-23533efd5aa5&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch&last_resource_guid=Post%3Aa53d91a4-ef37-433c-9ac2-23533efd5aa5\" style=\"text-decoration:underline;text-decoration-color:#FFFFFF!important;color:#FFFFFF!important;\"> here<\/a><\/p>\n<p class=\"copyright\" style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> © 2026 BuildMode <\/p>\n<p style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> 2093 Philadelphia Pike<br \/>Claymont, DE 19703, United States <\/p>\n<\/td>\n<\/tr>\n<tr style=\"display: table-row !important;\">\n<td align=\"center\" valign=\"top\" style=\"padding-top:20px;\" style=\"display:table-cell !important;\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" style=\"display:table !important;\">\n<tr style=\"display:table-row !important;\">\n<td class=\"u\" align=\"center\" valign=\"middle\" height=\"32\" style=\"height:32px;display:table-cell !important; 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{"id":162,"date":"2026-02-24T15:52:42","date_gmt":"2026-02-24T15:52:42","guid":{"rendered":"https:\/\/buildmode.xyz\/?p=162"},"modified":"2026-02-24T15:52:42","modified_gmt":"2026-02-24T15:52:42","slug":"when-you-actually-run-out-of-investors-to-pitch","status":"publish","type":"post","link":"https:\/\/buildmode.xyz\/uncategorized\/when-you-actually-run-out-of-investors-to-pitch\/","title":{"rendered":"When you actually run out of investors to pitch"},"content":{"rendered":"

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}\n .table-c { padding:5px; background-color:#FFFFFF; }\n .table-c p { color: #2D2D2D; font-family:'Helvetica',Arial,sans-serif !important;overflow-wrap: break-word; }\n .table-h { padding:5px; background-color:#F1F1F1; }\n .table-h p { color: #2A2A2A; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important;overflow-wrap: break-word; }\n @media only screen and (max-width:667px) {\n .aa, .w100pc { width: 100% !important; }\n .bb img { width: 100% !important; height: auto !important; max-width: none !important; }\n .cc { padding: 0px 8px !important; }\n .ee { padding-top:10px !important;padding-bottom:10px !important; }\n .ff ul, .ff ol { margin: 0px 0px 0px 10px !important;padding: 0px !important; }\n .ff li { margin:10px 0px 0px 10px !important; }\n .r {height:140px !important;}\n .s p { font-size:13px !important;line-height:15px !important; }\n .mob-hide {display:none !important;}\n .mob-show {display: block !important; width: auto !important; overflow: visible !important; float: none !important; max-height: inherit !important; line-height: inherit !important;}\n .mob-stack {width:100% !important;display:block !important;}\n .mob-w-full {width:100% !important;}\n .mob-block {display:block !important;}\n .embed-img {padding:0px 0px 12px 0px !important;}\n .socialShare {padding-top:15px !important;}\n .rec { padding-left:15px!important;padding-right:15px!important; }\n .bodyWrapper { padding:10px 4px 10px 4px !important; }\n .social-mobile {float:left !important;margin-top:10px !important;}\n }\n @media screen and (max-width: 480px) {\n u + .a .gg { width: 100% !important; width: 100vw !important; }\n .tok-heart { padding-top:75% !important; }\n .tok-play { padding-top: 250px !important; }\n }\n @media screen and (max-width: 320px) {\n .tok-heart { padding-top:65% !important; }\n }\n .u { border: 1px solid #CACACA !important; border-radius: 2px !important; background-color: #ffffff !important; padding: 0px 13px 0px 13px !important; font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,\"Helvetica Neue\",Arial,\"Noto Sans\",sans-serif !important;font-size: 12px !important; color: #767676 !important; }\n .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; }\n .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; }\n<\/style>\n<p><\/p>\n<style><\/style>\n<p><\/head><body class=\"a\" style=\"margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;\"><\/p>\n<div role=\"article\" aria-roledescription=\"email\" aria-label=\"email_name\" lang=\"en\" style=\"font-size:1rem\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" align=\"center\" cellpadding=\"0\" class=\"gg\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<table role=\"none\" width=\"670\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" class=\"aa\" style=\"width:670px;table-layout:fixed;\">\n<tr>\n<td class=\"bodyWrapper\" align=\"center\" valign=\"top\" style=\"padding:10px 5px 10px 5px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;\" class=\"c\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr id=\"header\">\n<td style=\"padding:15px 15px 0px 15px;\">\n<div style=\"padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td class=\"f\" align=\"right\" valign=\"top\">\n<p> January 09, 2026 | <a data-read-online-tooltip=\"true\" href=\"https:\/\/buildmode.xyz\/p\/when-you-actually-run-out-of-investors?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\">Read online<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"center\" valign=\"top\" style=\"padding:15px 0;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<h1 style=\"text-align:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;\"> When you actually run out of investors to pitch <\/h1>\n<p style=\"text-align:left;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;\"> Folks in your neighborhood could surprise you with already being accredited investors. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" class=\"dd\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"left\" valign=\"middle\" class=\"mob-stack\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\" class=\"social-mobile\">\n<tr>\n<td align=\"left\" valign=\"middle\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\" style=\"width:100%\">\n<tr>\n<td align=\"center\" valign=\"middle\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fbuildmode.xyz%2Fp%2Fwhen-you-actually-run-out-of-investors&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none; display:block;\"><\/p>\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"middle\" style=\"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;\"><img decoding=\"async\" style=\"display:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;\" alt=\"share on facebook\" width=\"18\" border=\"0\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/header\/facebook.png\"\/><\/td>\n<\/tr>\n<\/table>\n<p><\/a><\/td>\n<td width=\"8\" style=\"width:8px;\"> <\/td>\n<td align=\"center\" valign=\"middle\"><a href=\"https:\/\/twitter.com\/intent\/tweet?text=Folks+in+your+neighborhood+could+surprise+you+with+already+being+accredited+investors.&url=https%3A%2F%2Fbuildmode.xyz%2Fp%2Fwhen-you-actually-run-out-of-investors&via=tomasmarsal&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none; display:block;\"><\/p>\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"middle\" style=\"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;\"><img loading=\"lazy\" decoding=\"async\" style=\"display:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;\" alt=\"share on twitter\" width=\"18\" height=\"18\" border=\"0\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/header\/x.png\"\/><\/td>\n<\/tr>\n<\/table>\n<p><\/a><\/td>\n<td width=\"8\" style=\"width:8px;\"> <\/td>\n<td align=\"center\" valign=\"middle\"><a href=\"https:\/\/www.threads.net\/intent\/post?text=Folks+in+your+neighborhood+could+surprise+you+with+already+being+accredited+investors.+https%3A%2F%2Fbuildmode.xyz%2Fp%2Fwhen-you-actually-run-out-of-investors&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none; display:block;\"><\/p>\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"middle\" style=\"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;\"><img loading=\"lazy\" decoding=\"async\" style=\"display:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;\" alt=\"share on threads\" width=\"18\" height=\"18\" border=\"0\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/header\/threads.png\"\/><\/td>\n<\/tr>\n<\/table>\n<p><\/a><\/td>\n<td width=\"8\" style=\"width:8px;\"> <\/td>\n<td align=\"center\" valign=\"middle\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?url=https%3A%2F%2Fbuildmode.xyz%2Fp%2Fwhen-you-actually-run-out-of-investors&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none; display:block;\"><\/p>\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"middle\" style=\"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;\"><img loading=\"lazy\" decoding=\"async\" style=\"display:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;\" alt=\"share on linkedin\" width=\"18\" height=\"18\" border=\"0\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/header\/linkedin.png\"\/><\/td>\n<\/tr>\n<\/table>\n<p><\/a><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"line-height:0;\">\n<div data-open-tracking=\"true\"> {{OPEN_TRACKING_PIXEL}} <\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr id=\"content-blocks\">\n<td class=\"email-card-body\" align=\"center\" valign=\"top\" style=\"padding-bottom:15px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> GM. This is one of those things founders don\u2019t admit out loud. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> At some point during fundraising, you don\u2019t feel rejected anymore.You feel\u2026 done. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Not emotionally. Logistically. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You\u2019ve already pitched: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> everyone you know <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> everyone your friends know <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> everyone with \u201cpartner\u201d in their LinkedIn bio <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> everyone AngelList told you existed <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You open your tracker and there are no new rows to add. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That\u2019s the scary part. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Not the nos.The silence after the nos. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Most advice stops being useful right here. It assumes there\u2019s always another list, another funnel, another batch of cold emails you haven\u2019t sent yet. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> But fundraising doesn\u2019t actually work like lead gen once you\u2019re past the obvious names. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> It turns into something else. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">The default ask is broken<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Here\u2019s how most founder conversations end. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You pitch.They nod.They say something encouraging but noncommittal. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Then you say: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> \u201cHappy to share more, and if you know anyone who might be interested, feel free to pass this along.\u201d <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> They say yes.They never do. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> This isn\u2019t because investors are lying. It\u2019s because you\u2019ve asked them to do too much invisible work. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You\u2019re asking them to: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> recall their entire network <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> map it to your company <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> decide who\u2019s worth bothering <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> craft an intro <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> risk social capital <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That\u2019s not a small ask. It just sounds polite. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> A better question is almost embarrassingly specific: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> \u201cCan you think of one person who might want to hear about this?\u201d <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> One name.One face.One text. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That shift matters more than it should. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> People are good at recalling one person. They\u2019re bad at abstract sharing. And interestingly, the \u201cone person\u201d they think of is often the most powerful person they know. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> This is less about persuasion and more about cognitive load. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Lower it. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">Fundraising is not a spreadsheet problem<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> When founders get stuck, they usually try to optimize the wrong thing. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Better targeting.Better copy.Better pitch deck. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Those help early. They don\u2019t help when you\u2019ve already talked to everyone in your orbit. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> At that point, fundraising stops being about efficiency and starts being about <i>gravity<\/i>. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Hustle Fund ran into this raising their first fund. Same wall. Same feeling. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> So instead of more outreach, they hosted a small get-together. Nothing fancy. Just a taco shop. A date. A handful of existing investors. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Then they asked each person to bring one other person who might enjoy the night. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Not \u201cbring an investor.\u201dNot \u201cbring someone who wants to deploy capital.\u201d <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Just: someone who\u2019d like tacos and conversation. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That framing does a lot of work. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Now it\u2019s social, not transactional.Now there\u2019s no pitch pressure.Now everyone self-selects into the room. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> People invest in rooms long before they invest in decks. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">Warm intros aren\u2019t about manners<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> People talk about warm intros like it\u2019s etiquette. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> It\u2019s not. It\u2019s economics. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Capital flows through trust networks. Always has. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> A warm intro doesn\u2019t just get you a meeting. It transfers credibility. It tells the investor that someone else already did the filtering. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Cold emails say: \u201cI found your inbox.\u201dWarm intros say: \u201cI\u2019m already vouched for.\u201d <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Once you run out of obvious investors, your job is no longer to find money. It\u2019s to find people who can <i>point<\/i> to money. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Founders who raised recently.Operators who exited quietly.Advisors who actually text back.Friends with unexpectedly rich parents.Angels who never post online. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You\u2019re not pitching them. You\u2019re asking for adjacency. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">Most founders have a narrow definition of \u201cinvestor\u201d<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Another quiet blocker: ego. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> A lot of founders only feel comfortable pitching people who look like investors. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> VCs.Angels with podcasts.People who tweet threads. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> But an investor is just someone with surplus capital and curiosity. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That can be: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> a dentist <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> a small business owner <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> a real estate operator <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> a senior engineer with stock comp <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> someone who never calls themselves an investor <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> These people don\u2019t show up on AngelList. They don\u2019t go to demo days. But they write checks. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The only reason most founders don\u2019t pitch them is that it doesn\u2019t fit the mental model of what fundraising is \u201csupposed\u201d to look like. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Money does not care about your mental model. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">Repetition is underrated<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Here\u2019s something no one likes hearing. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Most investors don\u2019t say yes the first time because the first time isn\u2019t about the deal. It\u2019s about you. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Are you still around?Are you still building?Did you ship anything new?Did momentum change? <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Elizabeth Yin has pitched the same optometrist multiple times. He\u2019s said no multiple times. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That\u2019s not awkward. That\u2019s normal. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Fundraising is not persuasion. It\u2019s familiarity. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The founders who eventually raise aren\u2019t always the smartest or most compelling. They\u2019re the ones who keep resurfacing without disappearing or getting weird. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">The real problem when you\u2019re \u201cout of investors\u201d<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> When founders say they\u2019ve run out of investors, what they usually mean is: <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> they\u2019ve exhausted obvious names <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> they\u2019re relying on cold outreach <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> they\u2019re asking vague favors <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> they\u2019re defining investors too narrowly <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That\u2019s not a dead end. It\u2019s a mode switch. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> You stop broadcasting.You start asking smaller questions.You show up in rooms instead of inboxes.You let social gravity do some of the work. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Fundraising gets quieter here. Slower. Less scalable. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> But this is also where it becomes real. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> If you\u2019re here right now, you\u2019re not failing. You\u2019ve just moved past the easy part. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> And honestly, most people never get this far. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\"><b>REACH 85K+ FOUNDERS, INVESTORS & OPERATORS<\/b><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> If you\u2019re building tools that help founders, investors and other professionals who want to be 100x more productive with 100x less work, and you\u2019re interested in advertising with us, send an email over to <a class=\"link\" href=\"mailto:editor@secondorder.co\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" clicktracking=\"off\"><span>editor@secondorder.co<\/span><\/a> with the subject \u201cSecondOrder Ads\u201d <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td>\n<tr>\n<td class=\"b\" align=\"center\" valign=\"top\" bgcolor=\"#030712\" style=\"padding:0px 0px 0px 0px;border-style:solid;border-width: 0px 0px 0px 0px;border-color: #FFFFFF;border-bottom-left-radius:10px;border-bottom-right-radius:10px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" bgcolor=\"#030712\" style=\"padding:12px\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td><span style=\"padding-left:1px;\"><\/span><\/td>\n<td align=\"center\" valign=\"middle\" width=\"75\" style=\"width:75px;\"><a href=\"https:\/\/www.instagram.com\/buildmode.xyz\/?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch\" style=\"text-decoration:none;\"><img loading=\"lazy\" decoding=\"async\" width=\"22\" height=\"22\" alt=\"ig\" border=\"0\" style=\"display:block;max-width:22px;color:light\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/instagram_light.png\"\/><\/a><\/td>\n<td><span style=\"padding-left:1px;\"><\/span><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"10\" style=\"line-height:1px;font-size:1px;height:10px;\"> <\/td>\n<\/tr>\n<tr>\n<td class=\"w\" align=\"center\" valign=\"top\" style=\"padding:15px 15px 15px 15px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<p style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> Update your email preferences or unsubscribe <a class=\"link\" href=\"https:\/\/buildmode.xyz\/subscribe\/{{subscriber_id}}\/preferences?post_id=a53d91a4-ef37-433c-9ac2-23533efd5aa5&last_resource_guid=Post%3Aa53d91a4-ef37-433c-9ac2-23533efd5aa5&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=when-you-actually-run-out-of-investors-to-pitch&last_resource_guid=Post%3Aa53d91a4-ef37-433c-9ac2-23533efd5aa5\" style=\"text-decoration:underline;text-decoration-color:#FFFFFF!important;color:#FFFFFF!important;\"> here<\/a><\/p>\n<p class=\"copyright\" style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> © 2026 BuildMode <\/p>\n<p style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> 2093 Philadelphia Pike<br \/>Claymont, DE 19703, United States <\/p>\n<\/td>\n<\/tr>\n<tr style=\"display: table-row !important;\">\n<td align=\"center\" valign=\"top\" style=\"padding-top:20px;\" style=\"display:table-cell !important;\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" style=\"display:table !important;\">\n<tr style=\"display:table-row !important;\">\n<td class=\"u\" align=\"center\" valign=\"middle\" height=\"32\" style=\"height:32px;display:table-cell !important; 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