The Quiet Moat<\/title><\/p>\n<style>\n :root { color-scheme: light; supported-color-schemes: light; }\n body { margin: 0; padding: 0; min-width: 100%!important; -ms-text-size-adjust: 100% !important; -webkit-transform: scale(1) !important; -webkit-text-size-adjust: 100% !important; -webkit-font-smoothing: antialiased !important; }\n .body { word-wrap: normal; word-spacing:normal; }\n table.mso { width: 100%; border-collapse: collapse; padding: 0; table-layout: fixed; }\n img { border: 0; outline: none; }\n table { mso-table-lspace: 0px; mso-table-rspace: 0px; }\n td, a, span { mso-line-height-rule: exactly; }\n #root [x-apple-data-detectors=true],\n a[x-apple-data-detectors=true],\n #MessageViewBody a { color: inherit !important; text-decoration: inherit !important; font-size: inherit !important; font-family: inherit !important; font-weight: inherit !important; line-height: inherit !important; }\n span.MsoHyperlink { color: inherit !important; mso-style-priority: 99 !important; }\n span.MsoHyperlinkFollowed { color: inherit !important; 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}\n .table-c { padding:5px; background-color:#FFFFFF; }\n .table-c p { color: #2D2D2D; font-family:'Helvetica',Arial,sans-serif !important;overflow-wrap: break-word; }\n .table-h { padding:5px; background-color:#F1F1F1; }\n .table-h p { color: #2A2A2A; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important;overflow-wrap: break-word; }\n @media only screen and (max-width:667px) {\n .aa, .w100pc { width: 100% !important; }\n .bb img { width: 100% !important; height: auto !important; max-width: none !important; }\n .cc { padding: 0px 8px !important; }\n .ee { padding-top:10px !important;padding-bottom:10px !important; }\n .ff ul, .ff ol { margin: 0px 0px 0px 10px !important;padding: 0px !important; }\n .ff li { margin:10px 0px 0px 10px !important; }\n .r {height:140px !important;}\n .s p { font-size:13px !important;line-height:15px !important; }\n .mob-hide {display:none !important;}\n .mob-show {display: block !important; width: auto !important; overflow: visible !important; 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color: #767676 !important; }\n .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; }\n .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; }\n<\/style>\n<p><\/p>\n<style><\/style>\n<p><\/head><body class=\"a\" style=\"margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;\"><\/p>\n<div role=\"article\" aria-roledescription=\"email\" aria-label=\"email_name\" lang=\"en\" style=\"font-size:1rem\">\n<div style=\"display:none;max-height:0px;overflow:hidden;\"> Why Some Companies Are Winning With AI and Most Aren't ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ <\/div>\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" align=\"center\" cellpadding=\"0\" class=\"gg\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<table role=\"none\" width=\"670\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" class=\"aa\" style=\"width:670px;table-layout:fixed;\">\n<tr>\n<td class=\"bodyWrapper\" align=\"center\" valign=\"top\" style=\"padding:10px 5px 10px 5px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;\" class=\"c\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr id=\"header\">\n<td style=\"padding:15px 15px 0px 15px;\">\n<div style=\"padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td class=\"f\" align=\"right\" valign=\"top\">\n<p> March 02, 2026 | <a data-read-online-tooltip=\"true\" href=\"https:\/\/buildmode.xyz\/p\/the-quiet-moat?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=2e9dc0dc0290f2d21af5a35382fb33f3ac523bb2\">Read online<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"center\" valign=\"top\" style=\"padding:15px 0;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<h1 style=\"text-align:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;\"> The Quiet Moat <\/h1>\n<p style=\"text-align:left;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;\"> Why Some Companies Are Winning With AI and Most Aren't <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"line-height:0;\">\n<div data-open-tracking=\"true\"> {{OPEN_TRACKING_PIXEL}} <\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr id=\"content-blocks\">\n<td class=\"email-card-body\" align=\"center\" valign=\"top\" style=\"padding-bottom:15px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"padding: 20px 15px 20px;\" class=\"dd\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin: 0 auto 0 auto\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"width:300px;\">\n<p style=\"opacity: 0.8;\"><b>In partnership with<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"width:300px;\"><a href=\"https:\/\/advertising.roku.com\/solutions\/advertise\/ads-manager?utm_medium=paid_newsletter&utm_source=beehiiv&utm_campaign=pem-us-ads-manager-beehiiv-cpc-q12026&utm_content=lolavie_LP_cpc&utm_term={{publication_alphanumeric_id}}&_bhiiv=opp_e0a19447-2ce8-41cf-a3c8-3eceaa22feba_71a23586&bhcl_id=d158156c-4642-402c-89df-55a3372ea8f4_{{subscriber_id}}_{{email_address_id}}&_bhlid=28c5251b7cd59218c3c74b2afd3379c41de42988\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"text-decoration:none;\"><img decoding=\"async\" src=\"https:\/\/beehiiv-images-production.s3.amazonaws.com\/uploads\/ad_network\/advertiser\/logo\/4da7c419-66a7-4e83-a82b-2aef0cfc99ac\/RokuAdsManagerlogo.png\" height=\"auto\" width=\"300\" style=\"display:block;\" lborder=\"0\"\/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"\">\n<tr>\n<td bgcolor=\"transparent\" style=\"background-color:transparent;padding:0.0px 0.0px 0.0px 0.0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"><a class=\"link\" href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=06b8aa97fc52d9d01d217513b1e8fcc40d211db8\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>88% of organizations<\/span><\/a> now use AI in at least one business function\u2014up from 78% last year\u2014but only 6% have achieved enterprise-wide transformation that's actually moving the needle on revenue and innovation. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> So we have a situation where nearly every company has adopted AI, and nearly every company is failing to win with it. That is a fascinating and deeply uncomfortable result. It means that access to the technology isn't the constraint. Something else is going wrong. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"\">\n<tr>\n<td bgcolor=\"#FAFAFA\" style=\"background-color:#FAFAFA;border-radius:5px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">How Jennifer Aniston\u2019s LolaVie brand grew sales 40% with CTV ads<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; \" class=\"dd\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin:0 auto 0 auto;\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"width:610px;\"><img decoding=\"async\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/99e00104-a95b-4a75-9872-8537e6ed243f\/LolaVie_Beehiiv_1200x600.jpg?t=1772056614\" alt=\"\" height=\"auto\" width=\"610\" style=\"display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" border=\"0\"\/><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> For its first CTV campaign, Jennifer Aniston\u2019s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> LolaVie used Roku Ads Manager to test and optimize creatives \u2014 reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie\u2019s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Discover how Roku Ads Manager <a class=\"link\" href=\"https:\/\/advertising.roku.com\/solutions\/advertise\/ads-manager?utm_medium=paid_newsletter&utm_source=beehiiv&utm_campaign=pem-us-ads-manager-beehiiv-cpc-q12026&utm_content=lolavie_LP_cpc&utm_term={{publication_alphanumeric_id}}&_bhiiv=opp_e0a19447-2ce8-41cf-a3c8-3eceaa22feba_71a23586&bhcl_id=d158156c-4642-402c-89df-55a3372ea8f4_{{subscriber_id}}_{{email_address_id}}&_bhlid=0cdf8e0985d4947bf2ae828568d93eedb88b7e63\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>helped LolaVie<\/span><\/a> drive big sales and customer growth with self-serve TV ads. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The DTC beauty category is crowded. To break through, Jennifer Aniston\u2019s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"><a class=\"link\" href=\"https:\/\/advertising.roku.com\/solutions\/advertise\/ads-manager?utm_medium=paid_newsletter&utm_source=beehiiv&utm_campaign=pem-us-ads-manager-beehiiv-cpc-q12026&utm_content=lolavie_LP_cpc&utm_term={{publication_alphanumeric_id}}&_bhiiv=opp_e0a19447-2ce8-41cf-a3c8-3eceaa22feba_71a23586&bhcl_id=d158156c-4642-402c-89df-55a3372ea8f4_{{subscriber_id}}_{{email_address_id}}&_bhlid=5444f19dbec47c9f5228a93a3555940e06b031dd\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>Learn more.<\/span><\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"right\" style=\"padding:0px 15px;text-align:right;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"><i>AD<\/i><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"\">\n<tr>\n<td bgcolor=\"transparent\" style=\"background-color:transparent;padding:0.0px 0.0px 0.0px 0.0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">Everyone has it. Nobody's winning.<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> When every company has the same tools, the tools stop being the advantage. This seems obvious when you say it out loud. And yet the default AI strategy at most companies is essentially: buy the tools, run a pilot, declare progress. The press release writes itself. "We're an AI-forward company." Great. So is everyone else. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> What you've done is rent a capability. The moment your competitor opens the same browser tab and signs up for the same subscription, your advantage is gone. This is not strategy. This is procurement. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The companies actually winning aren't using better AI. They're doing something that's harder to copy: rebuilding how they work from the ground up. Not adding AI to old processes. Replacing the processes entirely. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That distinction sounds small. It's enormous. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">The question that changes everything<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Most companies ask: where can we use AI? <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The companies pulling ahead ask: where do we make the same decision fifty times a week, and what would this look like if we built it from scratch knowing AI existed? <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The first question gives you efficiency. The second gives you a moat. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Efficiency is great. Everybody likes efficiency. But efficiency can be copied by anyone with the same software budget and an afternoon free. A rebuilt process, refined over twelve months, embedded into how your team actually works\u2014that takes real time to replicate. By the time a competitor figures out you built it, you're already twelve months further ahead. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> This is the compounding dynamic that separates the 6% from the 94%. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">Three things your competitors can't buy<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Three things compound over time in a way that's genuinely hard to replicate. None of them can be bought off the shelf, which is precisely why most companies don't have them. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> The first is <b>proprietary data<\/b>. Every customer interaction, every decision your team makes, every outcome you've seen\u2014that's data. Most companies let it evaporate. It lives in emails, in Slack threads, in the heads of people who eventually leave. The winners treat data capture as an operational discipline, not an IT project. They build systems that collect it, structure it, and feed it back into their models continuously. The result is something that looks like a small advantage in year one and an insurmountable one in year three. Bloomberg has been building its financial data moat for decades. OpenEvidence has exclusive licensing agreements with medical journals that general-purpose models simply cannot access. The model is the same one anyone can use. The data underneath is not. That asymmetry compounds every quarter you keep building it and every quarter your competitor doesn't. <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> The second is <b>rebuilt workflows<\/b>. Not prompts. Not a chatbot bolted onto a form that existed before AI was invented. A fundamentally different way of doing the work, designed from scratch around what AI can actually do, tested and refined until it runs without anyone consciously thinking about it. Most companies read about process transformation and nod. Almost none of them act on it, because rebuilding a workflow is slow, unglamorous work that doesn't make for a good press release. The companies doing it anyway are creating something invisible from the outside, which is exactly why it's defensible. Copying a tool takes an afternoon. Copying eighteen months of process iteration, the dead ends, the adjustments, the institutional knowledge baked into every step, is a different problem entirely. <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> The third is the <b>feedback loop<\/b>, and it's the one most companies don't even know they're leaving on the table. Every time someone on a team corrects an AI output, overrides a recommendation, or catches a mistake, that's a signal. It's information about where the model is wrong, where the process breaks down, where human judgment still matters. Companies that capture this systematically are getting measurably smarter every week. Companies that ignore it are running the same system they launched with, just on slightly newer hardware. The gap between these two groups is not linear. It's compounding. And it does not close by itself. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">Data without stickiness is just a library nobody visits<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Most writing about AI moats stops at proprietary data, as if owning a lot of it is sufficient. It isn't. Data is an input. What you build on top of it, and where you build it, is what determines whether anyone actually depends on you. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Think about what happened with GitHub Copilot. When it launched, there were already competitors with comparable or better underlying models. It didn't matter. Copilot was embedded in the editor developers already had open for eight hours a day. It didn't ask anyone to change their behavior. It just appeared inside the behavior they already had. That's not a technology advantage. That's a distribution advantage, and it turned out to be more durable than any benchmark. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The same logic applies internally. The AI tools that stick inside companies are the ones that become load-bearing. They stop being something you use and start being something work can't happen without. Once a system holds six months of institutional memory, decisions made, context captured, outputs refined, switching away doesn't just mean losing a feature. It means starting over. That's a switching cost a better-priced competitor can't easily overcome. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> So the question isn't just what data do you have. It's: have you built something that people would genuinely struggle to leave? If the answer is no, you have an interesting database and a procurement problem. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">Why most companies are still having the same conversation they had in 2023<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The companies that are stuck aren't stuck because they haven't tried. They're stuck because they've been trying in a way that was never going to work. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The pattern is almost comically consistent. A pilot gets approved. It works beautifully in a controlled environment. Someone senior gets excited. Then it hits the real world, messy data, legacy systems, people who were never asked whether they wanted this, and it quietly falls apart. Leadership moves on to the next announcement. The cycle repeats. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The numbers on this are extraordinary. <a class=\"link\" href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=44e239e30928d09aed2627f6858f65c4ddd77ca2\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>MIT's Project NANDA<\/span><\/a> analyzed over 300 enterprise AI implementations and found that 95% of generative AI pilots fail to deliver any measurable business impact, against $30 to $40 billion of global investment. <a class=\"link\" href=\"https:\/\/www.bcg.com\/press\/24october2024-ai-adoption-in-2024-74-of-companies-struggle-to-achieve-and-scale-value?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=f65aed376ca5ecdd2d46509f0a4cdc895af5d543\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>BCG surveyed<\/span><\/a> 1,000 executives across 59 countries and found 74% of companies struggling to achieve and scale AI value. Gartner predicts 30% of GenAI projects will be abandoned entirely after proof of concept by end of 2025. These are not fringe findings. This is the consensus reality. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> BCG has a framework that explains why. They call it the 10-20-70 principle: AI success is 10% algorithms, 20% data and technology, and 70% people, processes, and cultural transformation. Most companies have been spending their budget on the 10% and wondering why nothing compounds. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The exit isn't a better tool. It's a different kind of commitment. The companies generating real returns pick one workflow, throw actual resources at it, not a skunkworks budget and a part-time project manager, redesign it from scratch, and don't declare victory until the numbers move. Then they do it again. It is profoundly unsexy. It is also, apparently, very hard to do. BCG found that the companies getting this right are achieving 1.6 times greater shareholder returns than their peers. The gap is widening, not narrowing. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"><b>The only question that matters: <\/b>If every AI model became free and equally capable tomorrow\u2014same quality, same price, available to any competitor who wanted it\u2014would the business still have an advantage? <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> If yes, something real is being built. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> If no\u2014and the honest answer for most companies is no\u2014then everything done so far is table stakes. The technology works. Nothing has been built yet that the technology alone can't replicate. The window to change that is open, but it isn't infinite. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That's all for today. I'm going to go stare at my laptop and pretend I'm thinking strategically. See you Wednesday. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td>\n<tr>\n<td class=\"b\" align=\"center\" valign=\"top\" bgcolor=\"#030712\" style=\"padding:0px 0px 0px 0px;border-style:solid;border-width: 0px 0px 0px 0px;border-color: #FFFFFF;border-bottom-left-radius:10px;border-bottom-right-radius:10px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" bgcolor=\"#030712\" style=\"padding:12px\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td><span style=\"padding-left:1px;\"><\/span><\/td>\n<td align=\"center\" valign=\"middle\" width=\"75\" style=\"width:75px;\"><a href=\"https:\/\/www.instagram.com\/buildmode.xyz\/?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=ad768c5e7d23e8c7c610a6a6df8b2e350e4959ae\" style=\"text-decoration:none;\"><img loading=\"lazy\" decoding=\"async\" width=\"22\" height=\"22\" alt=\"ig\" border=\"0\" style=\"display:block;max-width:22px;color:light\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/instagram_light.png\"\/><\/a><\/td>\n<td><span style=\"padding-left:1px;\"><\/span><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"10\" style=\"line-height:1px;font-size:1px;height:10px;\"> <\/td>\n<\/tr>\n<tr>\n<td class=\"w\" align=\"center\" valign=\"top\" style=\"padding:15px 15px 15px 15px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<p style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> Update your email preferences or unsubscribe <a class=\"link\" href=\"https:\/\/buildmode.xyz\/subscribe\/{{subscriber_id}}\/preferences?post_id=72d9edfa-e6db-4211-9101-a22a0a658275&last_resource_guid=Post%3A72d9edfa-e6db-4211-9101-a22a0a658275&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=8418c443c86d94a2936092021b71648425963d94&last_resource_guid=Post%3A72d9edfa-e6db-4211-9101-a22a0a658275\" style=\"text-decoration:underline;text-decoration-color:#FFFFFF!important;color:#FFFFFF!important;\"> here<\/a><\/p>\n<p class=\"copyright\" style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> © 2026 BuildMode <\/p>\n<p style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> 2093 Philadelphia Pike<br \/>Claymont, DE 19703, United States <\/p>\n<\/td>\n<\/tr>\n<tr style=\"display: table-row !important;\">\n<td align=\"center\" valign=\"top\" style=\"padding-top:20px;\" style=\"display:table-cell !important;\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" style=\"display:table !important;\">\n<tr style=\"display:table-row !important;\">\n<td class=\"u\" align=\"center\" valign=\"middle\" height=\"32\" style=\"height:32px;display:table-cell !important; 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{"id":140,"date":"2026-03-02T19:46:48","date_gmt":"2026-03-02T19:46:48","guid":{"rendered":"https:\/\/buildmode.xyz\/?p=140"},"modified":"2026-03-02T19:46:48","modified_gmt":"2026-03-02T19:46:48","slug":"the-quiet-moat-3","status":"publish","type":"post","link":"https:\/\/buildmode.xyz\/?p=140","title":{"rendered":"The Quiet Moat"},"content":{"rendered":"

<\/head>The Quiet Moat<\/title><\/p>\n<style>\n :root { color-scheme: light; supported-color-schemes: light; }\n body { margin: 0; padding: 0; min-width: 100%!important; -ms-text-size-adjust: 100% !important; -webkit-transform: scale(1) !important; -webkit-text-size-adjust: 100% !important; -webkit-font-smoothing: antialiased !important; }\n .body { word-wrap: normal; word-spacing:normal; }\n table.mso { width: 100%; border-collapse: collapse; padding: 0; table-layout: fixed; }\n img { border: 0; outline: none; }\n table { mso-table-lspace: 0px; mso-table-rspace: 0px; }\n td, a, span { mso-line-height-rule: exactly; }\n #root [x-apple-data-detectors=true],\n a[x-apple-data-detectors=true],\n #MessageViewBody a { color: inherit !important; text-decoration: inherit !important; font-size: inherit !important; font-family: inherit !important; font-weight: inherit !important; line-height: inherit !important; }\n span.MsoHyperlink { color: inherit !important; mso-style-priority: 99 !important; 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float: none !important; max-height: inherit !important; line-height: inherit !important;}\n .mob-stack {width:100% !important;display:block !important;}\n .mob-w-full {width:100% !important;}\n .mob-block {display:block !important;}\n .embed-img {padding:0px 0px 12px 0px !important;}\n .socialShare {padding-top:15px !important;}\n .rec { padding-left:15px!important;padding-right:15px!important; }\n .bodyWrapper { padding:10px 4px 10px 4px !important; }\n .social-mobile {float:left !important;margin-top:10px !important;}\n }\n @media screen and (max-width: 480px) {\n u + .a .gg { width: 100% !important; width: 100vw !important; }\n .tok-heart { padding-top:75% !important; }\n .tok-play { padding-top: 250px !important; }\n }\n @media screen and (max-width: 320px) {\n .tok-heart { padding-top:65% !important; }\n }\n .u { border: 1px solid #CACACA !important; border-radius: 2px !important; background-color: #ffffff !important; padding: 0px 13px 0px 13px !important; font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,\"Helvetica Neue\",Arial,\"Noto Sans\",sans-serif !important;font-size: 12px !important; color: #767676 !important; }\n .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; }\n .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; }\n<\/style>\n<p><\/p>\n<style><\/style>\n<p><\/head><body class=\"a\" style=\"margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;\"><\/p>\n<div role=\"article\" aria-roledescription=\"email\" aria-label=\"email_name\" lang=\"en\" style=\"font-size:1rem\">\n<div style=\"display:none;max-height:0px;overflow:hidden;\"> Why Some Companies Are Winning With AI and Most Aren't ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ <\/div>\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" align=\"center\" cellpadding=\"0\" class=\"gg\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<table role=\"none\" width=\"670\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" class=\"aa\" style=\"width:670px;table-layout:fixed;\">\n<tr>\n<td class=\"bodyWrapper\" align=\"center\" valign=\"top\" style=\"padding:10px 5px 10px 5px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;\" class=\"c\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr id=\"header\">\n<td style=\"padding:15px 15px 0px 15px;\">\n<div style=\"padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td class=\"f\" align=\"right\" valign=\"top\">\n<p> March 02, 2026 | <a data-read-online-tooltip=\"true\" href=\"https:\/\/buildmode.xyz\/p\/the-quiet-moat?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=2e9dc0dc0290f2d21af5a35382fb33f3ac523bb2\">Read online<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"center\" valign=\"top\" style=\"padding:15px 0;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<h1 style=\"text-align:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;\"> The Quiet Moat <\/h1>\n<p style=\"text-align:left;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;\"> Why Some Companies Are Winning With AI and Most Aren't <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"line-height:0;\">\n<div data-open-tracking=\"true\"> {{OPEN_TRACKING_PIXEL}} <\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr id=\"content-blocks\">\n<td class=\"email-card-body\" align=\"center\" valign=\"top\" style=\"padding-bottom:15px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"padding: 20px 15px 20px;\" class=\"dd\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin: 0 auto 0 auto\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"width:300px;\">\n<p style=\"opacity: 0.8;\"><b>In partnership with<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"width:300px;\"><a href=\"https:\/\/advertising.roku.com\/solutions\/advertise\/ads-manager?utm_medium=paid_newsletter&utm_source=beehiiv&utm_campaign=pem-us-ads-manager-beehiiv-cpc-q12026&utm_content=lolavie_LP_cpc&utm_term={{publication_alphanumeric_id}}&_bhiiv=opp_e0a19447-2ce8-41cf-a3c8-3eceaa22feba_71a23586&bhcl_id=d158156c-4642-402c-89df-55a3372ea8f4_{{subscriber_id}}_{{email_address_id}}&_bhlid=28c5251b7cd59218c3c74b2afd3379c41de42988\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"text-decoration:none;\"><img decoding=\"async\" src=\"https:\/\/beehiiv-images-production.s3.amazonaws.com\/uploads\/ad_network\/advertiser\/logo\/4da7c419-66a7-4e83-a82b-2aef0cfc99ac\/RokuAdsManagerlogo.png\" height=\"auto\" width=\"300\" style=\"display:block;\" lborder=\"0\"\/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"\">\n<tr>\n<td bgcolor=\"transparent\" style=\"background-color:transparent;padding:0.0px 0.0px 0.0px 0.0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"><a class=\"link\" href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=06b8aa97fc52d9d01d217513b1e8fcc40d211db8\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>88% of organizations<\/span><\/a> now use AI in at least one business function\u2014up from 78% last year\u2014but only 6% have achieved enterprise-wide transformation that's actually moving the needle on revenue and innovation. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> So we have a situation where nearly every company has adopted AI, and nearly every company is failing to win with it. That is a fascinating and deeply uncomfortable result. It means that access to the technology isn't the constraint. Something else is going wrong. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"\">\n<tr>\n<td bgcolor=\"#FAFAFA\" style=\"background-color:#FAFAFA;border-radius:5px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h3 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;\">How Jennifer Aniston\u2019s LolaVie brand grew sales 40% with CTV ads<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; \" class=\"dd\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin:0 auto 0 auto;\">\n<tr>\n<td align=\"center\" valign=\"top\" style=\"width:610px;\"><img decoding=\"async\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/99e00104-a95b-4a75-9872-8537e6ed243f\/LolaVie_Beehiiv_1200x600.jpg?t=1772056614\" alt=\"\" height=\"auto\" width=\"610\" style=\"display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" border=\"0\"\/><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> For its first CTV campaign, Jennifer Aniston\u2019s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> LolaVie used Roku Ads Manager to test and optimize creatives \u2014 reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie\u2019s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Discover how Roku Ads Manager <a class=\"link\" href=\"https:\/\/advertising.roku.com\/solutions\/advertise\/ads-manager?utm_medium=paid_newsletter&utm_source=beehiiv&utm_campaign=pem-us-ads-manager-beehiiv-cpc-q12026&utm_content=lolavie_LP_cpc&utm_term={{publication_alphanumeric_id}}&_bhiiv=opp_e0a19447-2ce8-41cf-a3c8-3eceaa22feba_71a23586&bhcl_id=d158156c-4642-402c-89df-55a3372ea8f4_{{subscriber_id}}_{{email_address_id}}&_bhlid=0cdf8e0985d4947bf2ae828568d93eedb88b7e63\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>helped LolaVie<\/span><\/a> drive big sales and customer growth with self-serve TV ads. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The DTC beauty category is crowded. To break through, Jennifer Aniston\u2019s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"><a class=\"link\" href=\"https:\/\/advertising.roku.com\/solutions\/advertise\/ads-manager?utm_medium=paid_newsletter&utm_source=beehiiv&utm_campaign=pem-us-ads-manager-beehiiv-cpc-q12026&utm_content=lolavie_LP_cpc&utm_term={{publication_alphanumeric_id}}&_bhiiv=opp_e0a19447-2ce8-41cf-a3c8-3eceaa22feba_71a23586&bhcl_id=d158156c-4642-402c-89df-55a3372ea8f4_{{subscriber_id}}_{{email_address_id}}&_bhlid=5444f19dbec47c9f5228a93a3555940e06b031dd\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>Learn more.<\/span><\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"right\" style=\"padding:0px 15px;text-align:right;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"><i>AD<\/i><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"\">\n<tr>\n<td bgcolor=\"transparent\" style=\"background-color:transparent;padding:0.0px 0.0px 0.0px 0.0px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">Everyone has it. Nobody's winning.<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> When every company has the same tools, the tools stop being the advantage. This seems obvious when you say it out loud. And yet the default AI strategy at most companies is essentially: buy the tools, run a pilot, declare progress. The press release writes itself. "We're an AI-forward company." Great. So is everyone else. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> What you've done is rent a capability. The moment your competitor opens the same browser tab and signs up for the same subscription, your advantage is gone. This is not strategy. This is procurement. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The companies actually winning aren't using better AI. They're doing something that's harder to copy: rebuilding how they work from the ground up. Not adding AI to old processes. Replacing the processes entirely. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That distinction sounds small. It's enormous. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">The question that changes everything<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Most companies ask: where can we use AI? <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The companies pulling ahead ask: where do we make the same decision fifty times a week, and what would this look like if we built it from scratch knowing AI existed? <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The first question gives you efficiency. The second gives you a moat. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Efficiency is great. Everybody likes efficiency. But efficiency can be copied by anyone with the same software budget and an afternoon free. A rebuilt process, refined over twelve months, embedded into how your team actually works\u2014that takes real time to replicate. By the time a competitor figures out you built it, you're already twelve months further ahead. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> This is the compounding dynamic that separates the 6% from the 94%. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">Three things your competitors can't buy<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Three things compound over time in a way that's genuinely hard to replicate. None of them can be bought off the shelf, which is precisely why most companies don't have them. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\" class=\"ee\">\n<div style=\"margin-left:0px;\" class=\"edm_outlooklist\">\n<ul style=\"font-weight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;\">\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> The first is <b>proprietary data<\/b>. Every customer interaction, every decision your team makes, every outcome you've seen\u2014that's data. Most companies let it evaporate. It lives in emails, in Slack threads, in the heads of people who eventually leave. The winners treat data capture as an operational discipline, not an IT project. They build systems that collect it, structure it, and feed it back into their models continuously. The result is something that looks like a small advantage in year one and an insurmountable one in year three. Bloomberg has been building its financial data moat for decades. OpenEvidence has exclusive licensing agreements with medical journals that general-purpose models simply cannot access. The model is the same one anyone can use. The data underneath is not. That asymmetry compounds every quarter you keep building it and every quarter your competitor doesn't. <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> The second is <b>rebuilt workflows<\/b>. Not prompts. Not a chatbot bolted onto a form that existed before AI was invented. A fundamentally different way of doing the work, designed from scratch around what AI can actually do, tested and refined until it runs without anyone consciously thinking about it. Most companies read about process transformation and nod. Almost none of them act on it, because rebuilding a workflow is slow, unglamorous work that doesn't make for a good press release. The companies doing it anyway are creating something invisible from the outside, which is exactly why it's defensible. Copying a tool takes an afternoon. Copying eighteen months of process iteration, the dead ends, the adjustments, the institutional knowledge baked into every step, is a different problem entirely. <\/p>\n<\/li>\n<li class=\"listItem ultext\">\n<p style=\"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;\"> The third is the <b>feedback loop<\/b>, and it's the one most companies don't even know they're leaving on the table. Every time someone on a team corrects an AI output, overrides a recommendation, or catches a mistake, that's a signal. It's information about where the model is wrong, where the process breaks down, where human judgment still matters. Companies that capture this systematically are getting measurably smarter every week. Companies that ignore it are running the same system they launched with, just on slightly newer hardware. The gap between these two groups is not linear. It's compounding. And it does not close by itself. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">Data without stickiness is just a library nobody visits<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Most writing about AI moats stops at proprietary data, as if owning a lot of it is sufficient. It isn't. Data is an input. What you build on top of it, and where you build it, is what determines whether anyone actually depends on you. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> Think about what happened with GitHub Copilot. When it launched, there were already competitors with comparable or better underlying models. It didn't matter. Copilot was embedded in the editor developers already had open for eight hours a day. It didn't ask anyone to change their behavior. It just appeared inside the behavior they already had. That's not a technology advantage. That's a distribution advantage, and it turned out to be more durable than any benchmark. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The same logic applies internally. The AI tools that stick inside companies are the ones that become load-bearing. They stop being something you use and start being something work can't happen without. Once a system holds six months of institutional memory, decisions made, context captured, outputs refined, switching away doesn't just mean losing a feature. It means starting over. That's a switching cost a better-priced competitor can't easily overcome. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> So the question isn't just what data do you have. It's: have you built something that people would genuinely struggle to leave? If the answer is no, you have an interesting database and a procurement problem. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" valign=\"top\" style=\"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;\">\n<h4 style=\"color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;\">Why most companies are still having the same conversation they had in 2023<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The companies that are stuck aren't stuck because they haven't tried. They're stuck because they've been trying in a way that was never going to work. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The pattern is almost comically consistent. A pilot gets approved. It works beautifully in a controlled environment. Someone senior gets excited. Then it hits the real world, messy data, legacy systems, people who were never asked whether they wanted this, and it quietly falls apart. Leadership moves on to the next announcement. The cycle repeats. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The numbers on this are extraordinary. <a class=\"link\" href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=44e239e30928d09aed2627f6858f65c4ddd77ca2\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>MIT's Project NANDA<\/span><\/a> analyzed over 300 enterprise AI implementations and found that 95% of generative AI pilots fail to deliver any measurable business impact, against $30 to $40 billion of global investment. <a class=\"link\" href=\"https:\/\/www.bcg.com\/press\/24october2024-ai-adoption-in-2024-74-of-companies-struggle-to-achieve-and-scale-value?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=f65aed376ca5ecdd2d46509f0a4cdc895af5d543\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span>BCG surveyed<\/span><\/a> 1,000 executives across 59 countries and found 74% of companies struggling to achieve and scale AI value. Gartner predicts 30% of GenAI projects will be abandoned entirely after proof of concept by end of 2025. These are not fringe findings. This is the consensus reality. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> BCG has a framework that explains why. They call it the 10-20-70 principle: AI success is 10% algorithms, 20% data and technology, and 70% people, processes, and cultural transformation. Most companies have been spending their budget on the 10% and wondering why nothing compounds. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> The exit isn't a better tool. It's a different kind of commitment. The companies generating real returns pick one workflow, throw actual resources at it, not a skunkworks budget and a part-time project manager, redesign it from scratch, and don't declare victory until the numbers move. Then they do it again. It is profoundly unsexy. It is also, apparently, very hard to do. BCG found that the companies getting this right are achieving 1.6 times greater shareholder returns than their peers. The gap is widening, not narrowing. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"><b>The only question that matters: <\/b>If every AI model became free and equally capable tomorrow\u2014same quality, same price, available to any competitor who wanted it\u2014would the business still have an advantage? <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> If yes, something real is being built. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> If no\u2014and the honest answer for most companies is no\u2014then everything done so far is table stakes. The technology works. Nothing has been built yet that the technology alone can't replicate. The window to change that is open, but it isn't infinite. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\" style=\"font-size:0px;line-height:0px;padding:30px 0px 30px;\" class=\"dd\">\n<table class=\"j\" role=\"none\" width=\"50%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td> <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"dd\" align=\"left\" style=\"padding:0px 15px;text-align:left;word-break:break-word;\">\n<p style=\"mso-line-height-alt:150.0%;\"> That's all for today. I'm going to go stare at my laptop and pretend I'm thinking strategically. See you Wednesday. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td>\n<tr>\n<td class=\"b\" align=\"center\" valign=\"top\" bgcolor=\"#030712\" style=\"padding:0px 0px 0px 0px;border-style:solid;border-width: 0px 0px 0px 0px;border-color: #FFFFFF;border-bottom-left-radius:10px;border-bottom-right-radius:10px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\" bgcolor=\"#030712\" style=\"padding:12px\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td><span style=\"padding-left:1px;\"><\/span><\/td>\n<td align=\"center\" valign=\"middle\" width=\"75\" style=\"width:75px;\"><a href=\"https:\/\/www.instagram.com\/buildmode.xyz\/?utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=ad768c5e7d23e8c7c610a6a6df8b2e350e4959ae\" style=\"text-decoration:none;\"><img loading=\"lazy\" decoding=\"async\" width=\"22\" height=\"22\" alt=\"ig\" border=\"0\" style=\"display:block;max-width:22px;color:light\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/instagram_light.png\"\/><\/a><\/td>\n<td><span style=\"padding-left:1px;\"><\/span><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"10\" style=\"line-height:1px;font-size:1px;height:10px;\"> <\/td>\n<\/tr>\n<tr>\n<td class=\"w\" align=\"center\" valign=\"top\" style=\"padding:15px 15px 15px 15px;\">\n<table role=\"none\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" valign=\"top\">\n<p style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> Update your email preferences or unsubscribe <a class=\"link\" href=\"https:\/\/buildmode.xyz\/subscribe\/{{subscriber_id}}\/preferences?post_id=72d9edfa-e6db-4211-9101-a22a0a658275&last_resource_guid=Post%3A72d9edfa-e6db-4211-9101-a22a0a658275&utm_source=buildmode.xyz&utm_medium=newsletter&utm_campaign=the-quiet-moat&_bhlid=8418c443c86d94a2936092021b71648425963d94&last_resource_guid=Post%3A72d9edfa-e6db-4211-9101-a22a0a658275\" style=\"text-decoration:underline;text-decoration-color:#FFFFFF!important;color:#FFFFFF!important;\"> here<\/a><\/p>\n<p class=\"copyright\" style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> © 2026 BuildMode <\/p>\n<p style=\"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;\"> 2093 Philadelphia Pike<br \/>Claymont, DE 19703, United States <\/p>\n<\/td>\n<\/tr>\n<tr style=\"display: table-row !important;\">\n<td align=\"center\" valign=\"top\" style=\"padding-top:20px;\" style=\"display:table-cell !important;\">\n<table role=\"none\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" style=\"display:table !important;\">\n<tr style=\"display:table-row !important;\">\n<td class=\"u\" align=\"center\" valign=\"middle\" height=\"32\" style=\"height:32px;display:table-cell !important; 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