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Oliver Buchannon
Tom

Interested in technology. Distrustful of consensus.

The Company That Said No to $6 Billion (And Regretted It)

Jan 26, 2026

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9 min read

The Company That Said No to $6 Billion (And Regretted It)

Hello hello!

Tom
Tom
The Nuclear Reboot: How Startups Are Turning America’s Oldest Energy Bet Into Its Next Frontier

Jan 19, 2026

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6 min read

The Nuclear Reboot: How Startups Are Turning America’s Oldest Energy Bet Into Its Next Frontier

The U.S.

Tom
Tom
The $185 Million Lesson: When Moving Fast Means Breaking Everything

Jan 13, 2026

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8 min read

The $185 Million Lesson: When Moving Fast Means Breaking Everything

Quirky was supposed to democratize invention.

Tom
Tom
When you actually run out of investors to pitch

Jan 9, 2026

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6 min read

When you actually run out of investors to pitch

Folks in your neighborhood could surprise you with already being accredited investors.

Tom
Tom
The art of startup hiring

Jan 4, 2026

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7 min read

The art of startup hiring

Hiring is the job. The sooner you accept that, the better.

Tom
Tom
When Your AI Starts Forgetting: A Real Guide to Context Windows

Jan 3, 2026

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4 min read

When Your AI Starts Forgetting: A Real Guide to Context Windows

You’ve probably noticed it before.

Tom
Tom
The $10 Unlimited Movie Pass (That Cost $303 Million)

Dec 25, 2025

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10 min read

The $10 Unlimited Movie Pass (That Cost $303 Million)

In 2017, MoviePass offered something that sounded impossible: unlimited movies in theaters for $9.95 a month.

Tom
Tom
When Shutting Down Is The Right Call

Dec 19, 2025

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7 min read

When Shutting Down Is The Right Call

Sometimes the hardest decision a founder makes isn’t pivoting or raising another round.

Tom
Tom
Why Spotify Turned Everyone Into a Playlist Curator

Dec 16, 2025

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7 min read

Why Spotify Turned Everyone Into a Playlist Curator

Spotify didn’t win streaming by having more music.

Tom
Tom
The Credibility Crisis in Digital Advertising

Dec 9, 2025

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7 min read

The Credibility Crisis in Digital Advertising

We have all seen a fake mobile game ad before.

Tom
Tom
When Your Software Becomes Who You Are

Dec 4, 2025

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8 min read

When Your Software Becomes Who You Are

Something weird is happening to productivity tools.

Tom
Tom
How Zoom Ate Skype’s Lunch in 12 Months

Dec 2, 2025

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8 min read

How Zoom Ate Skype’s Lunch in 12 Months

Right, so here’s the thing nobody talks about when they mention Zoom’s pandemic success story.

Tom
Tom
The Hermès Game: How a $12,000 Handbag Became a $50,000 Quest

Nov 30, 2025

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13 min read

The Hermès Game: How a $12,000 Handbag Became a $50,000 Quest

The luxury strategy that turned shopping into psychological warfare—and why customers sued over it

Tom
Tom
The Shortcut Hijack Strategy

Nov 26, 2025

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7 min read

The Shortcut Hijack Strategy

Most new apps fail because they ask users to learn something new.

Tom
Tom
Why Meme Marketing Works (And Why Most Brands Screw It Up)

Nov 24, 2025

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7 min read

Why Meme Marketing Works (And Why Most Brands Screw It Up)

This week, let’s talk about memes—not just for laughs, but as a serious growth tool for startups.

Tom
Tom
Carted tried to build a “universal e-commerce API.”

Nov 23, 2025

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4 min read

Carted tried to build a “universal e-commerce API.”

Carted set out to unify online shopping under one “universal e-commerce API”.

Tom
Tom
Fast AI Learning Isn’t Making You Smarter. It’s Making You Overconfident.

Nov 19, 2025

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5 min read

Fast AI Learning Isn’t Making You Smarter. It’s Making You Overconfident.

AI makes learning feel frictionless.

Tom
Tom
Humanoids Are Still a Rich Person’s Game

Nov 13, 2025

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5 min read

Humanoids Are Still a Rich Person’s Game

For a moment, it looked like the humanoid robotics revolution might come from a house near Stanford.

Tom
Tom
Wayfair’s 200-Website Strategy

Oct 24, 2025

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7 min read

Wayfair’s 200-Website Strategy

Wayfair is now one of the largest companies in online furniture retail, selling pretty much anything related to furniture or house appliances.

Tom
Tom

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